Blog of Matt Gerchow

Welcome to my personal and business blog. Currently I am traveling the world and living The Four Hour Workweek. Live Anywhere, Escape 9-5 and Join the New Rich. The tips and techniques here are for those of you that are hungry just like I was before I left the United States for a full-time travel schedule. Enjoy!

Sunday, July 20, 2008

Real-Estate-Investing.com talks about choosing a domain name

Choosing real-estate-investing.com was a tough decision and I do not recommend you take it lightly. You really need to get in there and find out what is working and what is not.

Real-estate-investing.com presents: how to choose your domain name.
In selecting a domain name for your website...the first thing you need to do is search out what the most popular searched keyword phrase is for your area.

Create a free trial on Wordtracker.com, then research to find out what people are searching for in your area and then drop yourself right in their way so that they cannot get around you. This is how I was able to determine that “Real Estate Investing” is searched over 3,000 times per day and captured the domain name. Google says it is searched over 300,000 times per month.

www.real-estate-investing.com

Chances are you typed this search phrase to find this blog

If you had to choose what name to use for a mortgage you probably wouldn’t type the search phrase “mortgage calculator” but guess what, that term is searched over 100,000 times per day. I was able to get www.a-mortgage-calculator.com for a friend Jay Reyna. Feel free to run a ‘who-is’ on either name.

The same technique works for real estate. I was able to force feed 200 plus pairs of eyeballs per day to www.bellevue-real-estate.com

The top marketers in the world use this tactic to find out what rushing rivers they want to divert towards their websites. Before you spend a dime on a website you have to know what people are looking for so you can give it to them

I learned this technique from John Schroeder who will probably author a book some day on ‘Search Engine and Keyword Optimization.’ Until then, thank God he is sticking around the real estate world to help us with great products like software and websites.

From Miami Florida

Matt Gerchow
www.real-estate-investing.com

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